Whether you’re designing a new logo, banner or flyer, your business needs typography that both excites and draws in new consumers. Much like any other form of graphic design, typography is a delicate art to master; too much, and you may risk turning away your customers; too little, and you might not even get their attention in the first place.
After years of providing premier printing services in Austin, TX, we’ve developed a list of expert tricks to follow for your typography — try them out!
1. Keep It Simple
The rule that “less is more” isn’t just a silly old saying — it’s the truth. If you want your typography to remain visually striking, it’s wise to avoid using too many fonts. Generally speaking, three font types is the maximum amount your prints should use.
2. Don’t Deform your Fonts
Fonts are usually designed with a specific design in mind, including shape, size and placement. While a small adjustment here and there isn’t a strict no-no, too much adjustment can distort the font entirely. This will end up offsetting your typography and cheapening your graphic design.
3. Communicate Through Your Fonts
There’s a reason why newspapers use separate fonts for their headlines, sub-headlines and body text. Typography is, ultimately, another form of communication. As such, your business should understand precisely what its fonts are trying to say, whether it be for a banner, logo or company paper.
