Whether you’re a multinational corporation or a small mom-and-pop shop, traditional forms of promotion remain just as crucial as ever to your business’s success. Thanks to years of providing printing services in Austin, TX, we’ve noticed one of the oldest methods is still a powerful tool for spreading the word about your offerings: Flyers.
Before you rush to print a new stack, there are a few considerations you should keep in mind regarding your flyer design; after all, not every flyer is made the same. With the following tips in mind, you can create a flyer that attracts attention and increases your sales.
1. Be Unique
Flyers have been around for years, which makes it a challenge for plain, boring graphic designs to make any impact. As a result, your concept should be unique and attention-grabbing. Instead of playing it safe, try making your flyer bizarre, eye-popping and one of a kind.
2. Know Your Competition
Chances are, your competitors are using flyers to attract new clients, too. While this may seem like a detriment to your progress, it’s one of the best ways to ensure your flyers bring in sales. Turn the tides in your favor by examining your competitors graphic design, noting their weaknesses and ensuring your own flyers beat their shortcomings.
3. Don’t Overcomplicate It
Last but not least, your flyers shouldn’t sacrifice simplicity for uniqueness. Ensure there’s at least some white space to even things out and make it easy for your clients to read your information.
